In 1998 Oil Imports started distributing Total Lubricants from its base in Hawke’s Bay. In 2015 the company had expanded to become one of the fifth largest oil companies in New Zealand and were no longer just an importer of oil, offering a range of products supported by technical and industry intelligence.

Coast & Co were approached to assist Oil Imports in their decision-making process and the transition to Oil Intel. It was important the logo referenced their past, reflected their growth, along with the essence of the company.

In 2020 Oil Intel formed a joint partnership with Total and with this Coast & Co assisted in the transition to the Total brand. Then with the international rebrand to TotalEnergies in 2022 we were an integral part of the change in New Zealand and introducing a local aesthetic to reference the 50/50 ownership of the company of what is now the third largest oil company.