GrowHR is a Hawke’s Bay based specialist in human resources, employment relations and remuneration & benefits. They are trusted advisers to businesses small and large throughout New Zealand.
We worked with Grow HR to develop a new visual identity to reflect the professional service they offer and to stand out within their industry. This was supported by a strong colour palette, appropriate corporate typeface and a design device that talks of the solutions they provide being tailored to the companies they support. The developed brand has cemented the organisations name in the market and clearly defined their position against their competitors.
“We went to Jason and Rachel knowing we wanted to review our logo but we had no idea where to start! They asked us to give them some time to think about what we did as a business so they could create a brand direction for us that we could build on over time rather than just a new logo. This is what they delivered! Of the options presented we were immediately in agreement with the one you now see. The opportunity to have visuals that are similar but different fits perfectly with our work in that there is no one size that fits all when it comes to employment! The team at Coast & Co have allowed us the space to build on our resources over time and it's great to still be able to work on that.”