Napier Port has been connecting the Hawke’s Bay region to the world for over 150 years. The physical port and the associated logistics services are at the core of their offering but the solutions they provide their customers and the community are immense; this is bolstered by their drive to continuously add value though innovation.
Being the brand champion for the port has allowed us to get behind the fence and get a real understanding of the companies offering but also the people that make it happen. Providing strong design solutions that talk to a range of stakeholders from school children to international investors and also to the Port whānau, through projects such as their internal staff newsletter and Health & Wellness resources. The companies drive to continuously innovate has led to the creation of a number of products such as Propel, PortPass and Sharewater which we worked with internal stakeholders to develop the name of these products, the logos that act as figureheads and supporting collateral including website design.