In 1998 Oil Imports started distributing Total Lubricants from its base in Hawke’s Bay. In 2015 the company had expanded to become one of the fifth largest oil companies in New Zealand and were no longer just an importer of oil, offering a range of products supported by technical and industry intelligence.
Coast & Co were approached to assist Oil Imports in their decision-making process and the transition to Oil Intel. It was important their new logo referenced their past, reflected their growth, along with the essence of the company moving forward.
The new logo represents a strong face for the business with the brand evolving and supporting it. Key elements such as colour and typeface are integral to the brand and their consistency is key to the roll out into the future.